Top Five Announcements from the Keynote at Directions NA
Top five announcements from the Day 1 keynote at Directions NA. Get key insights and takeaways every Microsoft partner should know.
1. Copilot in Dynamics 365 Business Central is revolutionizing Business Applications for the SMB market
Microsoft announced there are now 45,000 customers running on Business Central today. Leaders from Microsoft doubled down on their vision to revolutionize the way business is run with Business Central and AI, noting that AI is disrupting business at its core.
Bryan Goode, Corporate Vice President of Business Applications and Platform Marketing at Microsoft, highlighted the astonishing pace of AI adoption. While it took 16 years for mobile phones, 7 years for the internet, and 4.5 years for Facebook to reach widespread use, AI reached similar levels of adoption in just three months—marking an unprecedented acceleration in technology uptake.
2. There is a new website URL for Business Central where you can learn about all capabilities of Business Central and gain an overview of the product – www.businesscentral.com.
3. Earn credit towards solution partner designation on deals you don’t transact.
- CPOR (Claimed Partner of Record) for business applications in CSP is changing so you can now earn credit towards solution partner designation and unlock new opportunities with M365
- Microsoft states this is their “foundational bet in how we can unlock better partner collaboration”
4. AI and Power Platform have the capabilities for you to win against competitors
5. The two major investment areas of Business Central:
- AI Powered Business
- World Class Service
- The 2025 Wave 1 Release of Business Central focuses on these investment areas – including the ability to fill in forms using what is most logical based on what is already entered into the system.
Microsoft will continue to respond to market transformation and new opportunities. As partners, we have a unique opportunity to leverage these transformations to deliver greater value to our clients and expand our reach.
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