The ERP/CRM VAR Partner Challenge
The cloud has fundamentally changing the business model for ERP resellers. Supported by the Microsoft brand, Dynamics 365 is quickly gaining market awareness and market share. While there is still a demand for on premise ERP and CRM software, Dynamics 365 is
driving the conversation in a market where the growth in demand for cloud, especially lower cost SaaS solutions, is growing exponentially. And while customer demand is growing, SaaS solutions deliver lower software margins and reduced service revenues along with customer expectations for speed, simplicity, and online self-service. Partners also need to deal with new competition, not only from competing vendors but from IT solution providers, MSPs, and accounting and consulting firms.
Future-Proof Your Business
To survive this disruption and capitalize on the Dynamics 365 opportunity, partners need to adapt. You need to transition to a recurring revenue model, expand your solution portfolio, and find ways to highlight vertical or functional expertise to create value and differentiate yourself from the competition. Most of all, ERP resellers must make a digital transformation. To preserve profitability in the face of shrinking margins and service revenues, you must leverage digital resources to reduce the costs of marketing, sales, and delivery.
Microsoft Dynamics 365 is only available through the CSP program. Stratos Cloud Alliance not only provides you the vehicle to order and provision Dynamics 365, but also with a partner that can help you make the digital transition and thrive in the market for Microsoft Cloud business solutions. As the only Microsoft Cloud Distributor specializing in Dynamics 365, chosen by Microsoft based on our 30 years as a leader in Microsoft business solutions and pioneering of the Dynamics Master VAR program, we bring a unique understanding partner development and the market for SaaS business applications. We can support you with marketing and sales support as well as packaged implementation, training, and support services for your customers. If you choose to develop your own service capacity, you can augment your resources with our online services to better manage your overheads and leverage our expertise in bundling your vertical or functional expertise and IP assets with Microsoft Cloud Services to create higher-margin solutions.